MARKETING AND PUBLICITY 2 July 2004

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Pam Beddard trained as a journalist, and worked on national and regional newspapers, for magazines, and in broadcasting for 15 years before moving into publicity and marketing. She specialises in press and public profile-raising campaigns for arts, media and environmental organisations.Current and recent clients include ARKive, the on-line Noah's Ark; BBC

Wildlife Magazine; the Brief Encounters festival of short film; The Broadband Show, a SWRDA-funded initiative to encourage e-trading; Icon Films, an independent tv production company,and Wildscreen, the international festival of moving images from the natural world. She continues to write for general interest and media publications, and also runs training courses, to equip individuals and organisations to attract and handle media interest and/or market their skills and work, especially on tight budgets.

Brief for Session

•  What do we mean by PR/marketing?

•  Deciding on key messages and goals

•  How to devise a common sense strategy and deliver the agreed message to the right audience - Evaluating effectiveness of the approach

•  The PR/marketing toolkit:

•  Minding your Ps & Q

•  (product, place, price, people, promotion, performance/quality

•  Promotional opportunities

•  Creating the campaign that's right for you

•  The e-angle: what's different about ICT marketing

•  Free stuff making the most of unpaid-for PR

•  Campaign checklist

•  Measuring success