Wildlife Magazine; the Brief Encounters festival of short film; The Broadband Show, a SWRDA-funded initiative to encourage e-trading; Icon Films, an independent tv production company,and Wildscreen, the international festival of moving images from the natural world. She continues to write for general interest and media publications, and also runs training courses, to equip individuals and organisations to attract and handle media interest and/or market their skills and work, especially on tight budgets.
Brief for Session
What do we mean by PR/marketing?
Deciding on key messages and goals
How to devise a common sense strategy and deliver the agreed message to the right audience - Evaluating effectiveness of the approach
The PR/marketing toolkit:
Minding your Ps & Q
(product, place, price, people, promotion, performance/quality
Creating the campaign that's right for you
The e-angle: what's different about ICT marketing
Free stuff – making the most of unpaid-for PR